Coquimbo bay
Copacabana beach- Rio de Janeiro
Route in Paraguay

OUR COMPANY

 

MISSION

Add value growing sustainably, refreshing our consumers and sharing moments of optimism with our clients.

VISION

Lead the beverage market, being recognized for our management excellence, people and welcoming culture.

INTEGRITY

  • Honesty
    • Transparency
    • Respect
    • Coherence in our actions

    TEAM WORK

    • Trust
    • Collaboration
    • Diversity in our work environment


    ATTITUDE

    • Passion
    • Commitment
    • Perseverance
    • Always wanting to do our best

    AUSTERITY

    • Care for resources
    • Responsible orientation of costs


    ORIENTED TOWARDS RESULTS

    • Efficient work
    • Achieve proposed goals


    FOCUSED ON CUSTOMERS

    • Learn about our clients' needs
    • Fulfill the service promise
    • Dedication to the market


     

    OUR STRATEGIC VISION

    • Grow profitably in our main category, sparkling beverages, through initiatives such as promoting returnability, increasing immediate consumption, and optimizing our pricing structure.
    • Increase our market share in the categories of juices, water, energy and sports drinks, investing in brands that we produce and commercialize, as well as in new technologies that will allow us to deliver best value propositions to our consumers. 
    • Develop world class processes in order to increase our productivity and our quality of service.
    • Promote a work environment strongly supported by the values of integrity, orientation towards results, teamwork, austerity, attitude of commitment and perseverance, and with special focus on the customer.
    • Find consolidation opportunities in the Coca-Cola System in Latin America, generating value for our shareholders.