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Reach every corner together to refresh moments and create opportunities.

Shaping Our Purpose

Identity
and purpose
of Coca-Cola Andina

Bottle

Our contour bottle integrates environmental commitment, local proximity, industrial capacity and logistics to drive sustainable development with a regional vision.

What is an
organizational
purpose?

Truck

It is the reason a company exists. It gives meaning to what we do every day. It seeks to answer the question: Why do we do what we do?

How did we
unveil our
purpose?

Factory

It was a collaborative process that involved more than 1,000 people across our four countries. Customers and other key stakeholders were also included.

Why did we
define our purpose
now and not earlier?

Flags

This effort comes at a time when we are completing our consolidation as one unified company, with a shared culture and a single, defined strategy.

How does our
Purpose connect
with our vision
and values?

World

Our purpose gives meaning to what we do and to what we collectively aspire to become. Through it, the strategic definitions expressed in our vision are guided.

Purpose on Route

Our Routes

Our purpose connects us to a journey that links our past, present, and future. Together, let’s explore the pillars on which we build our Purpose.

Elemento gráfico de nube en 3D para diseño web responsivo.
Detalle de nube 3D para bordes de sección o parallax.

Communities

We move forward together, always hand in hand with our communities. We strive to create social value and to be agents that open opportunities for positive change.

Versión vertical completa de la botella Vive Propósito, integrando iconos de logística, sustentabilidad y compromiso comunitario.
Nube decorativa 3D blanca para ambientación de interfaz.
Nube blanca 3D con canal alfa para superposición.

Digital Transformation

Advances in the digital world bring us closer every day to new corners and strengthen new ways to refresh moments.

Sustainability

Every day, we strive to move forward by opening opportunities for the environment and safeguarding our path toward sustainable growth.

Nube 3D con desenfoque suave para profundidad visual.

Innovation

In a constantly changing world, we continuously innovate to find new ways to refresh moments in every corner.

Icono decorativo de nube 3D para fondos corporativos.

Clients

Our customers and consumers, their dreams, needs, and aspirations, are the compass that guides all our actions.

Technology

Technology and innovation are essential parts of our value proposition to our clients and consumers. Join our team in Paraguay and discover how technology drives our purpose.

Gráfico de nube con volumen para el banner Vive Propósito.

Multicategory

We aspire to a broad and diverse portfolio for our customers and consumers. We want to be present and refresh every joyful occasion.

Nube 3D optimizada para pie de página o transiciones.
Recurso visual de nube blanca para identidad digital.

Talent

Our people are the key ingredient to our winning formula, their engagement, growth and care are at the core of our organization.

Purpose on Route

Our Routes

Our purpose connects us to a journey that links our past, present, and future. Together, let’s explore the pillars on which we build our Purpose.

Ilustración artística de una botella de Coca-Cola con las banderas de Argentina, Brasil, Chile y Paraguay, simbolizando la unidad regional.

Communities

We move forward together, always hand in hand with our communities. We strive to create social value and to be agents that open opportunities for positive change.

Digital Transformation

Advances in the digital world bring us closer every day to new corners and strengthen new ways to refresh moments.

Sustainability

Every day, we strive to move forward by opening opportunities for the environment and safeguarding our path toward sustainable growth.

Innovation

In a constantly changing world, we continuously innovate to find new ways to refresh moments in every corner.

Clients

Our customers and consumers, their dreams, needs, and aspirations, are the compass that guides all our actions.

Technology

Technology and innovation are essential parts of our value proposition to our clients and consumers. Join our team in Paraguay and discover how technology drives our purpose.

Multicategory

We aspire to a broad and diverse portfolio for our customers and consumers. We want to be present and refresh every joyful occasion.

Talent

Our people are the key ingredient to our winning formula, their engagement, growth and care are at the core of our organization.

The magic Ilustración 3D de camión repartidor de Coca-Cola que representa la logística y el propósito organizacional. of serving

Live Purpose

Purpose Through Our People

Discover how Andina’s Purpose connects with the personal purposes of those who drive our day-to-day work, across the different areas of our organization.

Human Resources

Maria Teresa Llamosas

Marité Llamosas, HR manager for our Paraguay operation, tells us about her own personal purpose and how the HR function's purpose connects to Andina’s overall.

Digital

Elisa Toro & Pablo Sereno

Elisa and Pablo share their own connection to our purpose and how digital innovation brings new opportunities for our clients and consumers.

Sales

Pieter Van Eijck & Veronica Moya

Our sales force brings our purpose to life on all our clients and consumers. With the help of Pieter and Vero we learn how our sales teams refresh moments and open opportunities.

Legal

Yanina Tomasetti & Erica Tkaczuk

Yanina and Erica open a window for us to learn about their own personal purposes and tell us how our legal functions sustain and grow Andina’s purpose.

Sustainability | Corporate

Mara Rey

Sustainability is at the center of every decision we make. Mara invites us to learn more about this key function and how it drives our purpose.

Finance

Viviane Martins & Marta Drumond

A healthy finance management is key to sustain a purpose driven organization. Let's untap together Viviane and Marta's personal purpose and how they connect with Andina.

Commercial | Marketing

Ana Carbonell

Our marketing teams open up opportunities for us to reach every corner together and refresh the best moments. Together with Ana, we explored the purpose of our marketing function.

Logistics

Cesar Britos & Nicolas Solis

From our Logistics area in Paraguay, César and Nico invite us to discover how our logistics strength helps us reach every corner.

Industrial

Paula Podesta

The “happiness factory” is one of the main symbols of our purpose. Join Paula as she takes us through her purpose and the purpose behind our industrial operations.

Human Resources

Maria Teresa Llamosas

Marité Llamosas, HR manager for our Paraguay operation, tells us about her own personal purpose and how the HR function's purpose connects to Andina’s overall.

Digital

Elisa Toro & Pablo Sereno

Elisa and Pablo share their own connection to our purpose and how digital innovation brings new opportunities for our clients and consumers.

Sales

Pieter Van Eijck & Veronica Moya

Our sales force brings our purpose to life on all our clients and consumers. With the help of Pieter and Vero we learn how our sales teams refresh moments and open opportunities.

Legal

Yanina Tomasetti & Erica Tkaczuk

Yanina and Erica open a window for us to learn about their own personal purposes and tell us how our legal functions sustain and grow Andina’s purpose.

Sustainability | Corporate

Mara Rey

Sustainability is at the center of every decision we make. Mara invites us to learn more about this key function and how it drives our purpose.

Finance

Viviane Martins & Marta Drumond

A healthy finance management is key to sustain a purpose driven organization. Let's untap together Viviane and Marta's personal purpose and how they connect with Andina.

Commercial | Marketing

Ana Carbonell

Our marketing teams open up opportunities for us to reach every corner together and refresh the best moments. Together with Ana, we explored the purpose of our marketing function.

Logistics

Cesar Britos & Nicolas Solis

From our Logistics area in Paraguay, César and Nico invite us to discover how our logistics strength helps us reach every corner.

Industrial

Paula Podesta

The “happiness factory” is one of the main symbols of our purpose. Join Paula as she takes us through her purpose and the purpose behind our industrial operations.

Clients

Words from
Miguel Ángel Peirano

Executive Vice President, Coca-Cola Andina

Corporate Offices

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